Having blogs out there read by your readers is great, but if they further engage by leaving comments out there, it will reflect value and attractiveness towards other readers.
Being commented upon will yield conversation and interaction too between you and your readers, and also between readers themselves, not just in one direction of you to the readers only which lacks engagement. In this article, we will further talk about its importance and techniques to encourage more comments in your blogs!
Why are comments valuable?
There are several key points why comments can help you and your blogs gain supreme over the net.
Comments create additional unique on-topic content along with your blog pages, and when new comments come in, they create freshness for you to make them more attractive.
Engagement and community building are things that give you more exposure and a reputation boost.
Searchability will also be of an advantage for you, as some keywords may not lead to your pages, but with active comments being regularly populated, alternate queries or searches will now allow those users to land on your pages.
An obvious benefit is you get to further improve your writing skills and learn other things at the same time too!
Let’s elaborate more on the benefits as we go along with the techniques to reel in those comments!
Tips for more Comments
1. Design you page for maximum ease of leaving comments
If you design your blog pages in such a way that the effort to leave comments outweighs the potential user benefits, then most likely you won’t get any of them. Use instincts to know if the design can easily encourage those comment blasts. A barrier maybe that fact that they will be required to leave their names or Email addresses, which are hassles and maybe breach of privacy, eliminating them may be good, but it will be better to just let them login to their Facebook or Twitter accounts, which will be automatic as long as they are logged in to those accounts to begin with.
2. Place comment spaces efficiently
To further support our first tip let us be more specific in the design of placing those comment spaces. There are many buttons required on the page like your full author bio, those social networking site buttons, “other articles you might like”, opinion disclaimer, ad units and the rest. Do not be tempted to remove them or place them in a less visible space, but instead, ensure that you have a significant comment space below the blog page, and provide at least an anchor button somewhere on the middle that reads “Leave a Comment” or “Join the Conversation” to immediately let your readers jump below to your comment space.
3. Take advantage of social logins
To easily make users be able to identify their comments which is important for them to pinpoint their comments, as we have discussed, you may opt to allow them to login to their social site accounts like Facebook and Twitter. For WordPress sites, there are plugins that can be installed, like Facebook Connect or Twitter Connect. These plugins allow a single click for logging in to be able to enter those comments, and besides being able to identify who composed the comments, being able to trace them reflects more authority and quality compared to completely anonymous types. Sharing and liking comments too will be more welcoming among friends so take advantage of this for exponential exposure. This way, Google will also reward you for relevance and you will have better SEO!
4. Allow Email notification on reply
After reeling in fish, you have to take care of your catch. This is the same as when a reader has faithfully left a comment along with his Email address, you have to take care of the trust and not lose it. Making users’ comments feel appreciated can be accomplished by having a plugin that automatically notifies them via Email that you have replied to their comments, or if other readers left a message. Do not forget to show gratitude and create social connections with them by befriending them and adding them on Facebook to further keeping them as your loyal followers in your blogs.
For WordPress, the Comment Reply Notification plugin may do the job, and this allows you to filter replies for privacy depending on you and your users’ preferences. The notifications also create interactions as you and fellow readers can leave replies, questions, feedbacks and among others that results in constant communication that further deepens your blogs!
5. Tracking progress
One great way to grow your comments is to be able to track them so you can act accordingly if those are at low numbers. Manually checking your small blog site for comments will suffice, but for larger ones, it may be tough to do so. Google Analytics is not just for tracking website visit-ability, but also to track comments being populated there. To do this in WordPress, go to the Appearance then Editor to open up your comments code space then insert the code below on your <form> heading.
After that, you now have to login to your Google Analytics account. Go to Edit, and click “Add New Goal”, then select URL Destination as a new goal, then as you have done via adding the code above in your WordPress site, enter the /tracking/comment-submit for your goal URL, take note this is without the quotation marks. Save your settings after, and you are done! Surfing your Analytics profile will reflect your comment's status to keep you informed!
Additional tips that can boost comments from readers are to ensure you are writing great and full of sense content that are engaging at the same time; no one wants to spend time mingling with articles that are baloney, and it will be a great help to write not just for yourself, but for your readers. Know what are the trending topics and areas of concern by the masses and write to address those concerns! You will further draw comments, questions, and positive feedbacks in no time!