Why I am expanding my blogging niche beyond blogging
Why I am expanding my blogging niche beyond blogging

Most blogging gurus will tell you that the only way to be a successful blogger and to make money blogging is to have a well defined niche.  They will suggest that you should really narrow in and get ultra- focused.  That may be a good strategy for some blogs like ProBlogger and DailyBlogTips but I have decided to buck the trend.  Over the past 18 months or so I have zeroed in on a pretty focused niche; finding myself in the Blogs about Blogging category.  I love the blogging tips niche and I love the bloggers that are a part of the blogging tips community but I have decided it is time to broaden my scope and expand the topics that I will focus on.

The mission of this blog is evolving

from:

“Blogging Tips on How to Promote Your Blog and Make Money Blogging”

to:

“Helping Small Businesses leverage social media to grow their business and their brand.”

Of course, a major component of this includes blogging, so I will still be writing a lot on the topic.  In addition to blogging and social networking, I will focus in on entrepreneurialism, marketing and branding, and other methods of  increasing revenue. I am also devoting a category that will include business reviews (both sponsored and not sponsored).

Why I am expanding my blogging niche?

There is not one specific reason but more of a combination of reasons that have lead me to this decision, including:

Expand Audience – One of the factors is that I feel I will be able to grow my audience and my brand if I am able to move beyond the blogging niche.

Establish and Expand my Business- By catering to small business types, I will be able to directly target the end user that I am selling to.  I am working on a new sales page that will introduce my service offerings to small business owners.

Keep things Exciting- This one is for me.  Sometimes the blogging tips niche seems like an echo chamber, everyone saying the same things over and over again. I really want the opportunity to explore other topics.

Had success using this model in the past – I have actually done this before on my career blog.  When I started, I was focusing on a very narrow topic of resume writing.  I really saw my blog traffic and community take off when I broadened the focus to include general career advice and tips.

Let me close by reiterating that I am thankful for the awesome blogging friends that I have met in the blogging tips niche.  I will continue to be a part of this community, I will just be adding additional content to this blog along the way.

What do you think of this plan?  I am interested in hearing about your stories about either expanding or narrowing the focus of your blog..Please share in the comments section.

What is the most profitable blogging niche?

Personal Finance : It's no surprise that blogging about money ranks high on the list of profitable blog niches. People don't usually talk about money, but they do read about it, thus the personal finance niche receives a lot of attention all year.

How do I find my perfect niche for blogging online?

1. Choose a topic that you enjoy discussing. 
2. Carry out market research. The next stage is to ensure that your topic has a profitable and large enough market.
3. Choose a niche that isn't too crowded….
4. Check to see if it's beneficial.

Do personal blogs make money?

There is, of course, a strong link between time, effort, and money. The majority of bloggers give up after the first year. However, if you persevere, money will come your way. If you're ready to consistently post quality, strategic material three times a week, you can earn anywhere from $1,000 to $10,000 in the first year.

What is the best niches for blogging?

Food
Fashion
Personal Finance.
Lifestyle.
Make money online

Is blogging a waste of time?

If you want to start a blog in order to gain money, you have to be prepared to spend the time – and often money – to get there. If after a few months or a year you will give it up with little success, then absolutely. This is a waste of time to start.

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